CLIENTCASE – ABR
A strong and reliable partnership
Proud of our collaboration with AB Reservdelar (ABR)
At Synmar, we are proud of the long-standing and successful collaboration with AB Reservdelar (ABR), a well-established name in the Swedish automotive aftermarket. What began as a renewed introduction between our colleague Vincent and ABR’s Head of Purchase, Ola, quickly grew into a reliable and close partnership.
ABR deliberately chose Synmar because of our wide range of high-quality lubricants and technical fluids, our in-depth industry knowledge, and our distinctive offering of exclusive products. Over time, we have grown to be much more than just a supplier for ABR—we have become a strategic partner.
A partnership built on trust
What makes this collaboration special is the mutual commitment to quality, service, and communication. Thanks to regular alignment, both digitally and in person, we stay attuned to ABR’s needs. Whether it’s advising on the right oil for a specific application or supporting them in acquiring new clients, we are always ready to help.
The collaboration with ABR demonstrates what Synmar stands for: partnerships built on trust, service, and growth. Together, we are shaping the future of the Synmar brand in Sweden, and we do so with great enthusiasm.
Always open to new collaborations
We are always looking for new partners with whom we can create the same success story. Are you looking for a reliable supplier who thinks along with you and goes beyond just the product? Feel free to contact us—we would be happy to discuss how we can support you.
Read the full case study
Would you like to know more about how this collaboration came about, which challenges were overcome, and the results achieved? In the full case study, you can read the entire story, including insights from those involved at both ABR and Synmar.
Contact
Would you like more information? Please get in touch via +31 (0) 33-303 3044 or send an email to info@synmar.nl